Mercedes-Benz Logo Explained

Mercedes-Benz logo

Whether you’re interested in a new or pre-owned Mercedes-Benz model, you’ll notice that nearly every vehicle features the legendary Mercedes-Benz three-pointed star logo. This logo is an indicator to drivers all around South Riding and beyond that you’re driving a Mercedes-Benz. But what is the Mercedes-Benz logo meaning, and how did it become so recognizable?

We’re happy to go over the details of the Mercedes-Benz three-pointed star logo and we’ll even touch on the meaning of the Mercedes-AMG® logo as well. Discover the details of the Mercedes-Benz logo meaning with Mercedes-Benz of Chantilly, and be sure to visit our team to get behind the wheel of a Mercedes-Benz when you want to upgrade your Centerville drives.



Mercedes-Benz Logo Meaning & History

There are many theories behind the meaning of the Mercedes-Benz logo, but according to Mercedes-Benz officials, the logo refers to the company’s drive for universal motorization. The founders of Mercedes-Benz believed that one day their company would conquer land, air, and sea, which is represented by the Mercedes-Benz three-pointed star logo.

Here’s a short history of the Mercedes-Benz logo:

  • 1890: Mercedes-Benz was founded by Gottlieb Daimler in 1890 and it was originally known as Daimler-Motoren-Gesellschaft (DMG). Gottlieb and his sons Paul and Adolf worked together to begin building the reputation of DMG.
  • 1909: Gottlieb sent a postcard to his sons that made mention of their home with a distinctive three-pointed star. It’s said that since then, DMG began utilizing the three-pointed star logo on all of its vehicles as a homage to the founder’s home location.
  • 1926: The three-pointed star logo initially featured the color blue but it was later changed with a laurel border.
  • 1934: The three-pointed star logo became more recognizable in 1934 as it was changed to feature a silver color.

Mercedes-AMG® Logo Meaning

You may have noticed that certain Mercedes-Benz vehicles feature the Mercedes-AMG® logo. These vehicles are the highest-performance versions of standard Mercedes-Benz models, and they’ve been engineered by the Mercedes-AMG® team to deliver maximum excitement for your Ashburn travels. Take a look at the most commonly known meanings for the Mercedes-AMG® logo:

  • Mercedes-AMG® Crest: You’ll find an engine cam, valve, and valve spring on the right side of the Mercedes-AMG® crest. This depicts the precision engineering that goes into every Mercedes-AMG® vehicle. The left side of the crest features an apple tree along the river that depicts the coat of arms of Affalterbach, Germany, which is where the Mercedes-AMG® headquarters is located.
  • Mercedes-AMG® Logo: Most modern Mercedes-AMG® models feature a logo with five diagonal stripes. These stripes likely denote speed lines to symbolize the high-level performance that Mercedes-AMG® models provide.

Drive a Mercedes-Benz in Chantilly

When you’re ready to add a luxury vehicle to your garage that’s as refined and recognizable as a Mercedes-Benz, visit our team in Chantilly to learn more about the next steps. Please don’t hesitate to reach out to us online if you have any questions.


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